THE PATH TO SUCCESS LEADS UP 'THE RED STEPS'
This privately owned Salzburg brewery combines tradition and innovation, forming a concept for success that makes Stiegl the strongest beer brand in Austria. The 'beer with the red steps' is an unmistakable symbol in Austria for 'the art of brewing at the highest level'.
Since 1998, Austria's leading private brewery has consistently borne the unique, eye-catching brand logo. The Stiegl brewery brand logo can now be found everywhere, in circulars, TV ads, promotions, on glasses, advertising materials, and even on the furnishing in our restaurants and shops.