Brewmaster

Beer is without a doubt the oldest beverage of cultural significance in human history. Exactly when brewing was invented is no longer known. However, a 'good beer', according to the Purity Law of 1516, should contain only hops, water, malt and yeast.

So why do beers differ in flavour?

“The challenge is to imprint the typical, unmistakable Stiegl taste so that it remains in the customer’s memory,” says Stiegl's Master Brewer, Christian Pöpperl.

Stiegl's Master Brewer even goes a step further and calls “Stiegl Goldbräu” the flagship beer and a truly ”typical Salzburg beer.”

The 'typical Salzburg beer' is  is relatively dry, yet full-flavoured. It's not as mild as most Bavarian beers, and is not as hard-edged as the eastern Austrian beers. Typically Salzburg! This is how Stiegl stands out from the crowd made up of 'average beers'. The new brewing room was built in 2005 and is one of the most modern in Europe and also conributes towards growth in the direction of 'autonomy and uniqueness'.

Not even the new brewing facilities can tempt Mr Pöpperl to give up the traditional method of brewing. Even modern brewing requires time. It has been and always will be an art form … and 'a bit of a secret'.