Stiegl “Hüttengaudi” (‘Chalet Merriment’)
More fun and a bigger turnover: Stiegl launched an entertaining new interactive bottle edition under the motto “Hüttengaudi” (‘chalet merriment’) just in time for the start of the winter sports season. “Gschwinde Gerlinde”, “Gstanzl-Franzl” and “Spitzer-Fritz”, “Gspusi-Susi” and “Ski Siegi” are the names that can be found on Hüttengaudi labels for 0.33 l returnable bottles. They are a cheeky nod to five different characters (allegedly typical for ski regions!) such as the après ski DJ, the perky waitress, the smooth snow bunny, the tanned ski instructor and the terror of the slopes. But Stiegl’s “Hüttengaudi” conceals even more! On the “Après Ski Fun” bottles, the labels can be peeled off. On the back, there are around 80 different challenges or tasks that can be performed by guests at that very pub. “It will definitely be a good laugh,” Stiegl marketing chief Torsten Pedit enthuses about the special edition. The tasks range from dirty dancing or beer-themed gags all the way to incredible tongue-twisters.